Princess Diana's Image Exploit in Chinese Lingerie Ad!

Princess Diana lookalike lingerie ad

How far can publicity go? Far enough to use a lingerie-clad Princess Diana lookalike to sell underwear.

A bizarre ad which says "Feel the Romance of British Royalty" has been splashed across billboards in China by a lingerie company called Jealousy International.
The ad was unveiled on August 31, the anniversary day of Princess Diana's death, 13 years ago. The lingerie company unveiled the new range at Shenzhen airport in southern China.
"I was just going to collect my baggage from the carousel when I saw it flash up on a rolling advertising screen and couldn't quite believe what I was seeing. I thought, surely not, because it was rolling quite quickly. So I waited to check when it came up again and, sure enough, there was an image of Diana. It's all the more striking because today is the anniversary of her death", a British journalist who happened to see the images told Daily Mail.
To us this is just an attempt to exploit the princess's image which is something the companies frequently do.